WESTFIELD — Westfield Academy and Central School is exploring the possibility of revamping their logo to provide uniformity and promote school spirit, board of Education members learned at their regular meeting last week.
Athletic Director Neil Huber told board members he recently met with representatives from VSP Graphics Group to see what they have to offer. “They specialize in athletic wraps but VSP does expand to include all aspects of schools, including logos,” he said.
The problem with the current logo, Huber said, is that it lacks uniformity, even in the shades of blue being used among tahe various sports and school organizations. “We are looking for a branding guide,” he said. “It would give us control over our logo, crete uniformity and create school pride.”
Huber went on to say that for a cost of $750 to $1,500, VSP would create a standard logo which all organizations would use. However, he said, each organization would be able to tailor the logo to its activity.
Paul Peck, Vice President of Sports Development at VSP Graphics Group, visited the school in December to familiarize himself with WACS, Hubr said. “I then had a discussion with the administration about what VSP has to offer,” he added.
Huber stressed that, at this point, “this is just an exploratory measure.” He said the process will include all stakeholders, students, staff and administration.
Huber noted that VSP works with the Buffalo Bills, Buffalo Sabres, St. Bonaventure University, the University of Buffalo, St. John Fisher University and Alfred University. “They have also worked more locally with Forestville High School and Salamanca,” he said.
Huber told board membrs that he is not recommending an entirely new logo. “It’s not a change, it’s an update. We will still have the W, we will still have the paw,” he said. “The students are the ones who are going to go out and be wearing this logo, making it a living, breathing symbol.”
Huber believes that a new logo would be an important facet of the planned upgrading of district facilities and will help students take pride in their school. “I feel very stongly that this process will create excitement in our school,” he said.
In other business, WACS Superintendent Michael Cipolla told board members that the district will be taking steps to upgrade the technology in the large group instruction room, including a new computer screen and improved audio. “It will be more of an interactive space for all of us,” he said. “We are trying to integrate new technology into the current system, hopefully we will utilize this space for a more instructional use — that is the goal.”
Cipolla also reported that the “long-awaited window project” is on schedule to be completed in the spring. Members of the staff will be meeting with contractors in February, he said.
In his report to the board, Secondary Principal Corey Markham said the district would be offering students the opportunity to videoconference with a lawyer who focuses on zoning and land use, municipal law, litigation and appeals. “The lawyer will talk about his craft and try to generate some interest in pursuing a career in law,” he said.
Interim Elementary Principal Molly Anderson told board that members that the last day of school before the break was the annual PBIS celebration with a Grinch themed day. “It was a lot of fun,” she said. “Also, report cards went home with students, along with a guide to standards-based grading.”
An overnight trip for the We the People class to New York City on Jan. 20 to 21 was approved by members of the board., as well as tenure to the elementary tenure area for Lea Wells, who holds a professional teaching certificate in child education.